CLEANLINESS CAMPAIGN BY KARTAVYAM

Cleanliness is the art of keeping your intellect, body, home, and environment spotless. We should make cleanliness our routine work as cleansing our body and mind is crucial for good mental and physical health. The cleanliness of our neighborhood and surroundings is significant for social health. It is not other's duty instead it's our self-duty to have a hygienic living as lack of cleanliness may result in various types of illness and disease and make a breeding place for mosquitoes and flies. Basic cleanliness begins from our hygiene to begin with we should begin by washing our hands by preventing entry of bacteria and germs away.

We should never compromise with cleanliness as it is important as food and water for us. Mahatma Gandhi once said, "I won't let anyone rehearse my mind with their dirty feet."
One of the initiatives started by the government of India on cleanliness is the Clean India Mission which is a national drive that comprises 4041 towns, to clean the streets, roads, and localities. This drive began on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned the way. This is India's biggest cleanliness drive in which 3 million government representatives and schools and colleges of India took part in this event. He also flagged off a walkathon at Rajpath and surprised people by joining in not only for a token few steps but marching with the participants for an extended way. A clean nation would be the simplest tribute India could pay to Gandhi on his 150th birth anniversary in 2019- said Shri Narendra Modi during the launch in Delhi of the Swachh Bharat Mission at Rajpath. The campaign aims to realize the vision of a 'Clean India' by 2nd October 2019.

With the movement spreading awareness, a way of responsibility has been evoked among the people through the Clean India Movement. Most of the citizens now becoming active participants in cleanliness activities across the state , the dream of a 'Clean India' once seen by Gandhi has begun to urge a shape.

The Prime Minister has helped spread the message of Swachh Bharat (Clean India) by urging people through his words & action. He administered a cleanliness drive in Varanasi also. He wielded a spade near River Ganga at Assi Ghat in Varanasi under the Clean India Mission. He was joined by an outsized group of local people that cooperated within the mission/ campaign. Alongside cleanliness, the significance of sanitation has simultaneously been addressed- the health problems that roughly half of the Indians families have to deal with due to lack of proper toilets in their homes; which now has led to 4.9 lakh community and public toilets in working order in urban India, while over 58 lakh household toilets have been constructed. Though many challenges remain, governments seeking to achieve the sustainable development goal of universal access to safe sanitation can emulate the success of India's Swachh Bharat Abhiyan/ Clean India Mission.

Also, all this while a cadre of 500 young professionals placed in districts imparted new ideas and energy, social and mass media were used to inform and motivate the public, and new norms of ethical behavior were demonstrated by leaders. As a result, district officials became emotionally involved in the program and felt pride in their achievement in ridding villages of open defecation. Moreover, various schools introduced workshops regarding the cleanliness campaign as the habits learned at a young age get embedded into one's personality. Even if we inculcate certain habits like washing hands before meals, regular brushing of teeth, and bathing from a young age, we weren't bothered about the cleanliness of public places until now, which is the need for a change of the hour.

The complete propaganda is to state that cleanliness is important in our life as well as for the nation. We already know that Mahatma Gandhi personally took the effort to achieve the change that he wanted to see. It is of course too much to expect our politicians to go places and cities with the rising number of slums and initiate a genuine drive to clean-up the surrounding; hence teacher's and student's role is very important to create awareness on cleanliness. In present times the role of social media is important to create awareness among the people and inculcate a feeling of nationality among them. Cleanliness isn't only the responsibility of the sanitation worker or government. Instead, it is the responsibility of all Indians.
It is the responsibility of the govt officers, NGOs, and also the area people to form India completely clean. It's a need of the present; all the people should actively participate to wash India to satisfy the dream of Gandhi for the protection of the environment, for our safety, and a healthy future.

WHAT DOES KARTAVYAM DO?

We at Kartavyam aim to have a greener and cleaner India via our awareness and plantation drives. There are various campaigns held by Kartavyam on waste management systems, understanding proper garbage disposal, and proper sanitation techniques.